Stonebwoy calls for cultural reset, blasts Ghana’s habit of undermining its own artistes
Ghanaian music star Stonebwoy has delivered a stinging critique of what he sees as a deep-seated tendency among Ghanaians to tear down their own entertainers. This culture of negativity, he argued, is stifling the nation’s creative growth and preventing the music industry from realizing its full potential.
In a recent video posted on Instagram, the award-winning artist lamented what he called a “celebration of mediocrity,” warning that such attitudes pose serious threats to progress. According to him, Ghana’s entertainment ecosystem cannot evolve unless there is a deliberate and widespread mental shift toward constructive support and ambition.
“Too many people in the industry aren’t ready to embrace the changes necessary for real progress,” Stonebwoy noted, calling for a nationwide shift in perspective—one that prioritizes growth, excellence, and long-term thinking.
Using Nigeria as a benchmark, the ‘Jejereje’ and ‘Psalm 23’ hitmaker praised the way Nigerian artists rally around each other, amplifying their wins and framing success as a collective achievement. He cited the way Nigerians often credit stars like Davido for international triumphs, such as Chris Brown’s Grammy win, as evidence of a unifying national narrative.
In contrast, Stonebwoy pointed to a pattern he called the “P.H.D. syndrome”—short for “Pull Him Down”—where Ghanaians, he said, are more inclined to diminish local achievements than to celebrate them.
As head of Burniton Music Group, Stonebwoy urged Ghanaians to retire this destructive mindset in favor of what he described as a more empowering alternative: “Pull Him There.” By fostering unity and elevating each other, he believes Ghana’s music industry can finally gain the momentum it needs on the world stage.
