Famous Ghanaian rapper Sarkodie has taken issue with a familiar line of questioning often thrown at musicians, describing it as one that diminishes the seriousness of their craft as a career.
He says the repeated assumption that artistes must have a “proper business” outside of music is not only outdated but also disrespectful to what the industry represents.
He shared his frustration in a post on X on Sunday, April 27, arguing that such questions reveal a misunderstanding of how the music business actually works.
“That question ‘apart from music, what business do you do? Like, a proper business?’ honestly comes off as a bit insulting,” he wrote.
Sarkodie stressed that music should not be viewed as a pastime or something secondary to “real” work. He insists it stands among the world’s most powerful industries, both creatively and financially.
“Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious, if not more, than what people like to call ‘proper businesses,'” he said.
He further explained that choosing a music career is itself a calculated business move, with the same stakes, risks and rewards as any other entrepreneurial path.
“At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way,” Sarkodie further stated.
Check out his post below.
That question “apart from music, what business do you do? Like, a proper business?” honestly comes off as a bit insulting. Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call “proper…
— Sarkodie (@sarkodie) April 26, 2026
