Veteran Ghanaian producer and sound engineer Kaywa has called on musicians to rethink the lyrical direction of their work if they hope to make music that lasts beyond fleeting trends.
In an interview on Joy Prime TV, the renowned producer, born David Kojo Kyei, cautioned against relying on profanity and sexually explicit content for quick success. According to him, such music may attract attention briefly, but it rarely has staying power.
“Pornography and profanity don’t go far. Check all the timeless songs, check all the songs that are still making it well in music, and you will realise that pornography is 1%. Look at Celine Dion’s music; it is timeless. So, my point is that artistes should clean up their music so the young can listen to it and the old can listen to it,” he said.
For Kaywa, songs that stand the test of time are those built on relatable, wholesome themes that connect with listeners across all ages. He encouraged artists to move beyond vulgar expressions and instead focus on creating music that is both meaningful and inclusive.
He highlighted Kofi Kinaata as a shining example of an artist who delivers music that resonates across social and cultural boundaries.
“Let’s take someone like Kofi Kinaata, super talented, he does not just do music, he makes sure what he is giving to you, a chief, a pastor, the imam and anybody can listen to it because of the kind of message he brings out,” Kaywa stated.
According to Kaywa, greatness in music isn’t measured by controversy or virality, but by the depth of its message and its ability to remain relevant through time.
