The Ministry of Communications, Digital Technology and Innovation has issued a stern ultimatum to MultiChoice Ghana: cut DStv subscription prices by 30% or risk losing your broadcasting licence.
The warning came from Communications Minister Samuel Nartey George during a press briefing held in Accra on Friday, August 1, 2025. Speaking at the Government Accountability Series, George revealed that the National Communications Authority (NCA) had already been notified and would enforce the directive starting August 7 should MultiChoice fail to comply.
According to the minister, the decision follows MultiChoice’s refusal to honor a formal request by the ministry to adjust its prices downward, despite what he described as favorable macroeconomic trends, including a stronger Ghanaian cedi.
MultiChoice responded to the ministry’s call in a detailed nine-page letter dated July 21, arguing that the currency gains were “a fluke”, a characterization Mr. George sharply criticized.
“The same content in the premium bouquet that is offered to Ghanaians for the equivalent of US$83 is offered to Nigerians for US$29. How can anyone explain this price disparity?” he asked.
He described the company’s response as dismissive and indicative of unfair pricing practices. While MultiChoice blamed the long-term depreciation of the cedi for its current pricing, Mr. George pushed back, noting that the justification does not stand up to scrutiny when compared with other countries.
“The Nigerian naira has depreciated by 409 per cent over the same period, yet Nigerians are paying far less for the same content,” he pointed out.
Expressing frustration over what he sees as an unjust burden on Ghanaian consumers, Mr. George added, “I cannot continue to watch what can best be described as plain stealing happening to the Ghanaian people.”
He stressed that the government’s stance is part of a broader push for equitable pricing and consumer protection in the digital broadcasting space. The ministry, he said, remains committed to ensuring fairness, value for money, and transparency in the delivery of digital services nationwide.
