Ghanaian music duo Keche has explained why their collaboration with rapper King Paluta, titled ‘My Father’, was pulled from digital platforms, pointing to what they describe as a lack of promotional commitment from his side.
Speaking in an interview with Ola Michael on Peace FM, the group said the record had strong hit potential but lost momentum after they felt the featured artist was not actively backing its rollout.
Joshua explained that the decision to take the song down came from management after repeated efforts to engage King Paluta on promotion did not yield results.
“The song ‘My Father’, I told my management that they should take it down from the internet. The song is an extreme hit song, based on the words in there,” Joshua said.
According to Keche, the rollout hit a pause early on after King Paluta informed them he was unwell, which led them to hold back their own promotional push while waiting for him to recover.
“It’s just that King Paluta decided not to post the song at all, but he was busily promoting other songs. We called him several times after he said he was sick so we had to wait for him,” he explained.
As time went on, they said it became clear to them that the rapper was not prioritising the collaboration in the way they expected.
“We waited for him because we felt we’re supposed to work together collectively, but it’s like he’s not interested in the song we all made,” he shared.
Tensions, they added, were further heightened after hearing comments attributed to King Paluta suggesting he owed no obligations to them and was focused on his own moment in the spotlight.
Keche said that soon after My Father was shelved, they moved on to release another track, which quickly gained public attention.
“Later, we heard him saying in an interview that he’s not owing us anything and it’s his time. The following week, we released a new song and it became a big song. We decided not to promote it because we don’t need him to have a hit song,” Joshua stated.
To reinforce their position, the group referenced earlier collaborations with other artistes who they say showed stronger promotional support, including Kuami Eugene and Bisa Kdei.
Keche maintained that successful collaborations depend on shared effort, noting that when all featured acts actively push a project, the outcome is usually stronger.
“All the songs we’ve released, we featured the likes of Kuami Eugene and Bisa Kdei were all hits. They’re big artistes but they tried their best to promote it. Kuami Eugene even promoted the song more than us. Collectively, we should all support so it will be nice,” he added.
