Bullgod is pulling back the curtain on what it was really like managing Shatta Wale, and by his own account, it was anything but predictable.
In a recent interview with Kafui Dey, the entertainment pundit and artiste manager described a working relationship that constantly kept him on edge, forcing him to adapt in ways he never had to before.
He recalled that handling Shatta Wale meant dealing with an artiste who rarely stuck to agreed plans, often shifting direction without warning and leaving his team scrambling to respond.
“My time with Shatta Wale was a learning curve. Because he wasn’t your regular artiste, he didn’t conform to the norms. When I’m on radio quenching an issue that he said, he would be on another one doing worse,” he said.
Bullgod contrasted that experience with the more structured routines he was used to in the industry, where artistes typically follow a shared plan, even if it is flexible. With Shatta Wale, that structure barely existed, and spontaneity ruled.
“He just threw me off balance. I’ve not worked in that route before. Everybody had worked with followed some sort of a script. It’s not my script, but a script that we have agreed on. He will sit down and say he would just add something in it and that’s what makes him, him,” he stated.
To explain the intensity, Bullgod compared the experience to standing close to fire, something that offers both warmth and risk at the same time. From the outside, he suggested, people often only see the glow, not the heat.
“People pray for rain and they forget that there’s mud to be dealt with. If he didn’t have that part of him, you wouldn’t get what you have with all the music, drama and the excitement.
“We who bore some of the brands because we were with him closely, we would have a different vibe because we were by the fire. You might just see the fire and you will not feel it, but we were by the fire, so we knew how it burnt,” he explained.
Looking back, Bullgod made it clear that the challenges did not outweigh the value of the experience. For him, the lessons gained from working with Shatta Wale remain one of the most important takeaways from that chapter.
“But in all of this, I really learnt a lot,” the Ghanaian artiste manager futher stated.
